Neftaly Brand Perception Studies Research Fellow
The Neftaly Brand Perception Studies Research Fellow is a critical role responsible for investigating and analyzing how stakeholders, partners, beneficiaries, and the broader public perceive the Neftaly brand. This fellowship contributes to strengthening Neftaly’s brand identity, reputation, and communication strategies through data-driven insights and research.
Key Responsibilities:
- Conduct qualitative and quantitative research on public, stakeholder, and internal perceptions of the Neftaly brand.
- Design surveys, focus groups, and interviews to collect data on brand recognition, trust, and sentiment.
- Analyze brand perception trends across various demographics, regions, and platforms.
- Compile research findings into clear, actionable reports to inform Neftaly’s communication, marketing, and outreach strategies.
- Collaborate with the Marketing and Communications team to refine messaging and positioning based on research outcomes.
- Monitor media, social media, and community feedback to identify emerging perceptions or reputation risks.
- Assist in developing strategies to improve brand visibility, trust, and engagement.
Skills and Competencies:
- Strong research and analytical skills with experience in brand or social research.
- Ability to design and implement studies, surveys, and focus groups.
- Proficiency in research tools and software (e.g., SPSS, Excel, NVivo, Google Forms).
- Excellent written and verbal communication skills.
- Ability to present complex data in a clear and engaging way for various stakeholders.
- High level of integrity, independence, and attention to detail.
Qualifications:
- A Bachelor’s degree or higher in Social Sciences, Marketing, Psychology, Communication, or a related field.
- Demonstrated interest or experience in brand research, social impact analysis, or market studies.
- Previous experience in nonprofit or development sectors is an advantage.
Impact:
The Neftaly Brand Perception Studies Research Fellow helps shape and strengthen Neftaly’s brand by uncovering the perceptions and experiences of its audiences. The insights generated guide more strategic communication and ensure Neftaly remains trusted, relevant, and impactful in the communities it serves.


