Neftaly Brand Perception Studies Research Freelancer

The Neftaly Brand Perception Studies Research Freelancer plays an essential role in supporting Neftaly’s mission to understand and improve how its brand is perceived by stakeholders, partners, beneficiaries, and the general public. This freelance role focuses on short-term, project-based research assignments that generate valuable insights to guide Neftaly’s branding and communication efforts.

Key Responsibilities:

• Conduct independent research projects focused on brand perception, stakeholder feedback, and public awareness of Neftaly.
• Design and implement data collection tools such as online surveys, interviews, and focus group discussions.
• Analyze qualitative and quantitative data to identify trends, strengths, challenges, and areas for brand improvement.
• Prepare concise reports, presentations, and summaries to share research findings with the Neftaly team.
• Provide recommendations for improving brand trust, visibility, and audience engagement.
• Stay up-to-date with industry trends, public sentiment, and media coverage related to Neftaly.
• Collaborate remotely with Neftaly’s Marketing and Communications teams, providing updates on project progress.

Skills and Competencies:

• Strong research skills, with the ability to work independently and meet deadlines.
• Experience with data collection and analysis methods (surveys, interviews, focus groups).
• Proficiency in research tools such as Google Forms, Excel, or data analysis software.
• Excellent written communication and presentation skills.
• Critical thinking and the ability to translate findings into actionable recommendations.
• Familiarity with branding, marketing, or communication principles.

Qualifications:

• A degree or diploma in Social Sciences, Market Research, Communications, Psychology, or a related field.
• Previous freelance or consultancy experience in research or brand analysis is preferred.
• Experience in working with nonprofit organizations or social impact projects is an advantage.

Impact:
As a Brand Perception Studies Research Freelancer, you contribute to Neftaly’s ability to make informed decisions about how the organization presents itself, engages its audience, and builds long-term trust. Your work helps ensure that Neftaly’s brand remains strong, inclusive, and aligned with its mission and values.