Neftaly Classified Specialist

The Neftaly Classified Specialist is a strategic and technical expert responsible for advancing Neftaly’s classified advertising platform. This role is ideal for professionals with a strong background in media, digital marketing, content strategy, and client engagement. As a specialist, you will play a leading role in enhancing the efficiency, visibility, and user experience of Neftaly’s classified services.

Role Overview:

As a Neftaly Classified Specialist, you will manage and optimise classified content, develop innovative advertising solutions, and provide expert guidance to ensure the platform meets the diverse needs of users and clients. Your work will contribute directly to Neftaly’s mission of connecting communities through information, services, and economic opportunities.

Key Responsibilities:

• Design and implement strategies to improve the performance and reach of classified ads.
• Analyse user behavior, traffic data, and market trends to refine ad targeting and positioning.
• Develop templates, tools, and guidelines to maintain quality and consistency across listings.
• Work with IT and media teams to enhance platform functionality and user experience.
• Provide training and support to team members, interns, and freelancers.
• Collaborate with clients to understand their needs and develop customised advertising solutions.
• Ensure compliance with Neftaly’s content policies, legal standards, and ethical guidelines.

Required Skills and Qualifications:

• Degree or diploma in Marketing, Media, Journalism, Communications, or a related field.
• Proven experience in digital advertising, content strategy, or online publishing.
• Strong analytical skills with the ability to interpret data and user feedback.
• Proficiency in CMS platforms, SEO principles, and online marketing tools.
• Excellent written and verbal communication skills.
• Ability to lead projects and mentor junior staff.

Benefits:

• Lead innovative projects in a high-impact, mission-driven organisation.
• Professional development opportunities and participation in industry events.
• Competitive remuneration and flexible working arrangements.
• Recognition as a subject-matter expert in classified advertising and media innovation.
• Opportunity to shape the future of community-based digital services.

Join Neftaly as a Classified Specialist and drive the development of smart, engaging, and user-friendly advertising solutions that connect people with opportunities, products, and services across diverse sectors.