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Email: info@neftaly.net Call/WhatsApp: + 27 84 313 7407

Tag: Brand

Neftaly is a Global Solutions Provider working with Individuals, Governments, Corporate Businesses, Municipalities, International Institutions. Neftaly works across various Industries, Sectors providing wide range of solutions.

Neftaly Email: info@neftaly.net Call/WhatsApp: + 27 84 313 7407

Written by

Lerato Tsebe

in

  • Neftaly S18A Donations Brand Loyalty Metrics

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  • Neftaly S18A Donations Brand Guidelines

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  • Neftaly Brand Perception Studies Research Manager

    Neftaly Brand Perception Studies Research Manager

    Neftaly Brand Perception Studies Research Manager

    The Neftaly Brand Perception Studies Research Manager leads the design, execution, and analysis of research initiatives aimed at understanding how Neftaly’s brand is perceived by its stakeholders, partners, and the broader public. This role is central to shaping effective communication, outreach, and strategic planning by providing evidence-based insights into the brand’s reputation, visibility, and impact.

    Key Responsibilities:

    • Develop and implement comprehensive research strategies focused on brand perception and public awareness.
    • Design quantitative and qualitative research methodologies, including surveys, focus groups, interviews, and media analysis.
    • Manage data collection, analysis, and reporting to evaluate Neftaly’s brand strengths, weaknesses, and growth opportunities.
    • Collaborate with marketing, communications, and programme teams to align brand messaging with public expectations and findings.
    • Present findings and actionable insights to internal leadership and relevant stakeholders.
    • Monitor trends in brand performance, public sentiment, and competitor positioning.
    • Ensure ethical research practices and data integrity in all studies conducted.

    Skills and Competencies:

    • Strong research and analytical skills, with a deep understanding of branding, public perception, and market research.
    • Proficiency in data analysis tools such as SPSS, R, Excel, or similar platforms.
    • Excellent written and verbal communication skills for reporting and stakeholder engagement.
    • Strategic thinking with the ability to translate research into impactful organisational decisions.
    • Attention to detail, with strong project and team management capabilities.

    Qualifications and Experience:

    • Bachelor’s or Master’s degree in Marketing, Communications, Research, Social Sciences, or a related field.
    • Minimum of 3 years of experience in research, brand analysis, or public opinion studies.
    • Experience working with NGOs, development agencies, or corporate social investment initiatives is an advantage.

    Outcomes and Impact:

    • Provide Neftaly with a clear understanding of how it is perceived by the public, funders, beneficiaries, and partners.
    • Support data-driven decision-making to strengthen brand trust, relevance, and engagement.
    • Contribute to long-term strategic planning, policy formation, and campaign effectiveness.

    Join Neftaly as a Brand Perception Studies Research Manager and lead critical research that shapes how the world sees and connects with a brand dedicated to social impact, innovation, and transformation.

  • Neftaly Brand Perception Studies Research Officer

    Neftaly Brand Perception Studies Research Officer

    Neftaly Brand Perception Studies Research Officer

    The Neftaly Brand Perception Studies Research Officer supports the planning, execution, and analysis of research projects that explore how Neftaly’s brand is viewed by stakeholders, beneficiaries, partners, and the general public. This role contributes to strengthening Neftaly’s visibility, credibility, and influence through evidence-based insights that guide communication and outreach strategies.

    Key Responsibilities:

    • Assist in the design and implementation of brand perception surveys, interviews, focus groups, and media monitoring activities.
    • Collect, compile, and analyze data related to public opinion, stakeholder feedback, and media coverage.
    • Support the development of research tools such as questionnaires, interview guides, and data dashboards.
    • Prepare research summaries, reports, and presentations for internal teams and leadership.
    • Help identify trends, patterns, and insights related to the organisation’s brand awareness, trust, and reputation.
    • Maintain research records and ensure the confidentiality and accuracy of data.
    • Collaborate with the Marketing, Communications, and Strategy teams to align research outcomes with brand objectives.

    Skills and Competencies:

    • Good understanding of research methods (quantitative and qualitative).
    • Strong analytical and data management skills.
    • Excellent written and verbal communication skills.
    • Ability to work independently and meet deadlines.
    • Proficiency in Microsoft Excel, Google Sheets, and data analysis or survey tools (e.g. Google Forms, SurveyMonkey, SPSS, etc.).

    Qualifications and Experience:

    • Diploma or degree in Marketing, Communications, Social Research, Public Relations, or related field.
    • Previous experience in a research, branding, or communication support role is an advantage.
    • Keen interest in social development, branding, and evidence-based decision-making.

    Learning and Development:

    • Gain hands-on experience in conducting brand perception and public sentiment research.
    • Learn to apply data insights to real-world branding and marketing strategies.
    • Work within a multidisciplinary team that values innovation, collaboration, and impact.

    Duration:

    This is a contract or project-based role (3–12 months) with potential for long-term growth and development based on performance and organisational needs.

    Become a key part of Neftaly’s mission by joining as a Brand Perception Studies Research Officer, where your research will help shape how the organisation is viewed, valued, and trusted in the communities it serves.

  • Neftaly Brand Perception Studies Research Specialist

    Neftaly Brand Perception Studies Research Specialist

    Neftaly Brand Perception Studies Research Specialist

    The Neftaly Brand Perception Studies Research Specialist plays a key role in conducting in-depth research and analysis to understand how the Neftaly brand is perceived by various audiences. This role focuses on generating actionable insights to help enhance Neftaly’s reputation, visibility, and stakeholder engagement. The specialist brings technical expertise in research design, data interpretation, and branding strategy, contributing directly to the organisation’s mission to build a strong, trusted, and impactful brand.

    Key Responsibilities:

    • Design and implement advanced qualitative and quantitative research studies focused on brand perception, public sentiment, and stakeholder feedback.
    • Analyze data from surveys, interviews, focus groups, social media, and media coverage to assess Neftaly’s brand image and reputation.
    • Develop comprehensive reports and dashboards with clear insights, trends, and strategic recommendations.
    • Collaborate with the Communications, Marketing, and Strategy teams to align research findings with organisational goals and campaigns.
    • Provide technical guidance on research methodology, sampling, and data integrity.
    • Track and benchmark Neftaly’s brand performance against industry standards and competitor positioning.
    • Ensure compliance with ethical research standards and data privacy regulations.

    Skills and Competencies:

    • Strong expertise in research methods, statistical analysis, and branding strategy.
    • Proficiency in data analysis software (e.g. SPSS, Stata, R, NVivo, Power BI).
    • Ability to translate complex data into clear, actionable insights.
    • Excellent communication and report-writing skills.
    • Strong attention to detail, critical thinking, and strategic planning ability.
    • Experience with social media sentiment analysis and media monitoring tools is an asset.

    Qualifications and Experience:

    • Bachelor’s or Master’s degree in Market Research, Communications, Social Sciences, or a related field.
    • Minimum of 3–5 years of experience in brand research, consumer insights, or marketing analytics.
    • Prior experience working in NGOs, public sector research, or development-focused branding projects is preferred.

    Impact and Outcomes:

    • Deliver valuable insights that shape Neftaly’s brand positioning and public engagement strategies.
    • Enhance Neftaly’s ability to respond to stakeholder perceptions and expectations with data-driven approaches.
    • Contribute to the development of a more inclusive, credible, and influential organisational identity.

    Join Neftaly as a Brand Perception Studies Research Specialist and take the lead in using research to guide how the organisation is perceived, trusted, and embraced by communities, partners, and the global audience.

  • Neftaly Brand Perception Studies Research TVET College Graduate Intern

    Neftaly Brand Perception Studies Research TVET College Graduate Intern

    Neftaly Brand Perception Studies Research TVET College Graduate Intern

    The Neftaly Brand Perception Studies Research TVET College Graduate Intern role is a dynamic and hands-on internship opportunity designed for recent graduates from Technical and Vocational Education and Training (TVET) colleges. This role provides practical exposure to research methods, data analysis, and brand evaluation, helping the intern build professional experience in marketing, communication, and social impact research.

    Purpose:

    To equip TVET graduates with real-world skills in brand perception research while contributing to Neftaly’s efforts to understand and enhance how its brand is viewed by various stakeholders, including beneficiaries, funders, partners, and the public.

    Key Responsibilities:

    • Assist in collecting data through surveys, interviews, focus groups, and social media analysis.
    • Help design simple research tools such as questionnaires and feedback forms.
    • Support the processing and analysis of data on public and stakeholder perceptions of Neftaly.
    • Contribute to the preparation of research reports, presentations, and summaries.
    • Participate in meetings with the communications and marketing teams to align research with strategic goals.
    • Help monitor media coverage and online mentions of Neftaly to assess public sentiment.
    • Maintain accurate research records and ensure confidentiality of data.

    Skills and Competencies:

    • Interest in research, branding, communication, or marketing.
    • Basic understanding of data collection and analysis.
    • Strong attention to detail and willingness to learn.
    • Good written and verbal communication skills.
    • Basic computer literacy (Microsoft Word, Excel, Google Docs, etc.).

    Learning and Development:

    • Gain hands-on experience in real-time brand research projects.
    • Learn to apply research findings to communication and outreach strategies.
    • Receive mentorship and guidance from experienced researchers and communication specialists.
    • Build a professional portfolio showcasing your contribution to meaningful projects.

    Requirements:

    • Completed a TVET qualification in Marketing, Public Relations, Business Administration, or a related field.
    • Recently graduated and seeking practical workplace experience.
    • Willingness to commit to a structured internship programme.

    Duration:

    This internship runs for 6 to 12 months, with a structured learning plan and possible stipend support.

    Join Neftaly as a Brand Perception Studies Research TVET College Graduate Intern and take the first step in your career by contributing to impactful research that shapes how communities, partners, and the world perceive Neftaly’s mission and work.

  • Neftaly Brand Perception Studies Research University Graduate Intern

    Neftaly Brand Perception Studies Research University Graduate Intern

    Neftaly Brand Perception Studies Research University Graduate Intern

    The Neftaly Brand Perception Studies Research University Graduate Intern role offers a unique opportunity for recent university graduates to gain practical experience in brand research, data analysis, and strategic communications. This internship is designed for passionate individuals eager to contribute to Neftaly’s mission by helping uncover insights into how the organisation is perceived by stakeholders, partners, and the broader public.

    Purpose:

    To support the planning, execution, and analysis of brand perception research projects, while providing the intern with hands-on experience in evidence-based branding and communications strategy.

    Key Responsibilities:

    • Assist in designing and implementing research tools such as surveys, focus group guides, and feedback forms.
    • Collect and analyse data on public opinion, stakeholder engagement, and brand sentiment.
    • Conduct desktop research on competitor brands and industry trends.
    • Assist in monitoring and evaluating social media, online platforms, and media coverage related to Neftaly.
    • Help compile research reports, infographics, and presentations that communicate findings to internal teams.
    • Contribute to strategy meetings by sharing insights gained through research.
    • Ensure accuracy and confidentiality of research data and documentation.

    Skills and Competencies:

    • Strong interest in research, branding, marketing, or communications.
    • Ability to interpret data and present insights clearly.
    • Good writing, analysis, and critical thinking skills.
    • Familiarity with research tools and software (e.g. Google Forms, Excel, SPSS, or similar platforms).
    • Team player with excellent time management and communication abilities.

    Learning and Development:

    • Gain exposure to applied research in brand strategy and public engagement.
    • Learn to work with cross-functional teams in a dynamic, mission-driven organisation.
    • Build a portfolio of research projects that demonstrate real-world impact.
    • Receive mentorship from experienced research and communications professionals.

    Requirements:

    • A completed university degree in Marketing, Communications, Research, Social Sciences, or related fields.
    • Recently graduated and seeking practical experience in a professional setting.
    • Passion for social impact, public engagement, and organisational branding.

    Duration:

    This is a structured 6 to 12-month internship, which may include a stipend and opportunities for future employment or career advancement within Neftaly.

    Start your career with purpose—join Neftaly as a Brand Perception Studies Research University Graduate Intern and contribute to meaningful research that shapes how the organisation connects with communities and stakeholders around the world.